Design Comparisons

Bad Design

There is a huge contrast between these two designs, with the design principles and just generally what is pleasing to the eye. I was driving out of town over the weekend and I saw the St George shuttle on the way to Vegas and I noticed what a poor logo design they have. There is no sense of Similarity, the font and lettering is fine, but each individual letter is a different size so it doesn't let you group the image together making it seem very separate and not cohesive. I also noticed that there is a poor figure/ground design with the sun and the red cliffs, but it also makes the logo separate as well, it just isn't very clear when first looking at it. There is contrast with the coloring and the figure/ground work, but to me it is not successful. With the red typeface, the black and the yellow background the contrast is more of a disconnect rather than effective.

Good Design 

There definitely is a difference between the two different designs, with the typeface, the colors and design principles, it is clear that the RydenFly shuttle service has a better design. this design has bright colors that are pleasing to the eye and I like how there is a change of color with the "n" between "Ryde" and "Fly" they used the law of symmetry and proximity with the colors, grouping the two words together. There is the Law of continuity also is suggested in this design, with the horizontal stripe on the van itself, drawing the eye along to the front and back of the car. I also thought it was nice to have the "airport shuttle" in white as well because it makes the image more cohesive with the "n" as white also. The image of the plane is very suitable and makes the onlooker know what the service is, and it uses the same color scheme grouping it to the wording. There is a lot of contrast within this design, the bright green and the blue are very different making the wording pop and the white letters to stand out as well.