Design Comparisons

Bad Design

There is a huge contrast between these two designs, with the design principles and just generally what is pleasing to the eye. I was driving out of town over the weekend and I saw the St George shuttle on the way to Vegas and I noticed what a poor logo design they have. There is no sense of Similarity, the font and lettering is fine, but each individual letter is a different size so it doesn't let you group the image together making it seem very separate and not cohesive. I also noticed that there is a poor figure/ground design with the sun and the red cliffs, but it also makes the logo separate as well, it just isn't very clear when first looking at it. There is contrast with the coloring and the figure/ground work, but to me it is not successful. With the red typeface, the black and the yellow background the contrast is more of a disconnect rather than effective.

Good Design 

There definitely is a difference between the two different designs, with the typeface, the colors and design principles, it is clear that the RydenFly shuttle service has a better design. this design has bright colors that are pleasing to the eye and I like how there is a change of color with the "n" between "Ryde" and "Fly" they used the law of symmetry and proximity with the colors, grouping the two words together. There is the Law of continuity also is suggested in this design, with the horizontal stripe on the van itself, drawing the eye along to the front and back of the car. I also thought it was nice to have the "airport shuttle" in white as well because it makes the image more cohesive with the "n" as white also. The image of the plane is very suitable and makes the onlooker know what the service is, and it uses the same color scheme grouping it to the wording. There is a lot of contrast within this design, the bright green and the blue are very different making the wording pop and the white letters to stand out as well.

Contrast, Harmony and Balance

This photograph is a great example of contrast, Harmony, and Balance. This photo spoke to me, with the amount of design principles and the sense and amount of dedication that this Ballerina demonstrates in a single pose. The onlooker of the photo can relate because this photo is more than just a ballerina, there is a sense of determination and how beautiful something can be when someone is determined and committed.  

I love the negative and positive space or figure ground created in the photo and the distinct contrast between the two, the black background and the light fabric of the girls clothing. There is the law of similarity in the ballerina's skirt texture, making the eyes group it together. The Law of proximity is present with the girl's arms and legs, they are similar and her legs are farther back so they look smaller giving the photo depth. In the Photo there is definite continuity and ease that draws the eye around the photo smoothly. 

There is definite shadow and highlights in this photo, because of the black and white coloring. Texture is present, I noticed it especially in the skirt, and it draws the eye to the girls head and her arms. It focuses on that she is doing, rather than her face, her head and face are part of a shadow making it less important in a way.  

The orientation of the photo is very traditional. The Ballerina is in the center of the photo, and her body and pose is completely symmetrical. This symmetry was used to showcase the center an her position. The Symmetry creates a very clear sense of balance and harmony. I also notice that the skirt is a circle and her arms are curved to create a round shape as well and that gives the photo balance, and there is harmony because of the symmetry of the photo, the onlooker can tell or feel that the photo is all together in a way that is pleasing to the eye. Overall this photo shows the design principles clearly.