Levity Apparel Audience description

Levity Apparel Audience description 

Tomboy -

18 - Taylor Oliver, From Utah.  Taylor wants to roadtrip new places. She is super adventurous and a tomboy. Has always hung out with guys in high school and is always considered one of the guys. With her clothing she is drawn to anything comfortable and easy going. Her go to attire is jeans, a t-shirt and a pair of vans. Taylor grew up with all brothers and has always been into skating. Any free time Taylor has she spends at the skatepark trying out new tricks. She is drawn to this clothing line because of its comfortable fit and cool designs. She has always worn guys clothing so she loves anything more masculine. This clothing line also allows taylor to be active with her skating and traveling.

Rock  Musicians -

John Freeman, age 21, lives in Utah. John is a music head. He can always been found with headphones on, listening to the newest indie rock album. He will always talk about how he knows all the members to his favorite indie bands and spends all of his paycheck on going to their concerts. He loves clothing that represents his “edge” and his laid back demeanor. That’s why he chooses Levity Apparel. Not only they have designs for when he is chilling with friends, but also has designs for when he goes out to drink and smoke. Not that it matters to him, since, you know, he is so cool and all.

College/High school  drivers

24 - Jackson. Lives in the Southern utah area and recently graduated from DSU. Drives a 2003 subaru wrx. He often uses his car to go camping and snowboarding. His job allows casual apparel in the workplace so he is looking to grow his closet of clothes. He likes clothing companies that reflect his emotions and values. He likes to show off his branding of clothing on his car with decals. With his free time he likes to go to car meets and hang out with his friends there.  

I am assigned to creating the style guide and making sure we get some new fresh colors and looks for this company. I also am going to make a new logo for the clothing, and I want to create some sort of car wrap because it pertains to this particular audience.